When I began my term as President last September, I made a commitment to you that we would share the strategic vision for our football club.

Ultimately, this vision is to be more than just a football club.

We aspire to be an elite professional sporting organisation that at its core has a commitment to exceptional football.

Equally important is our commitment to our members and to making a valued contribution to your communities.

You have been on this journey with us - and we want to be part of your journey as well.

Our strategic vision has been brought together by our committed executive management in collaboration with our directors, staff and other key stakeholders.

Tonight, we are launching the ‘Road to 2018’ at our 2014 season launch. I appreciate many of you are unable to attend this event so I wanted to share with you in advance a document which outlines our primary prupose, vision and mission. It also outlines the strategic pillars for this club and the key focus areas that will help deliver our second premiership.

Please download the document here.

More detailed content will be sent to you post the event, including the videos and speeches from the evening.

Behind that we are developing detailed business plans covering all aspects of our business. These form the "how we get there" element. They drive us every day towards our goals. Many of these will be communicated to members in time as part of clear actions and agendas.

We understand to make this happen we need our club to be built on exceptional commercial performance.

And we know that the only way any of these things can be achieved is through a commitment to the highest standards and values.

We want to be a club that you can always be proud of; a club that is a great place to be a part of. A club admired and respected by others.