St Kilda Football Club is thrilled to announce a new partnership with Holman Industries.

Holman has joined the Saints as the official coaches sponsor for the 2017 and 2018 seasons, filling the final sponsorship branding opportunity.

Since their foundation in 1966, Holman have grown into industry leaders in irrigation, watering and garden light products.

St Kilda Chief Commercial and Marketing Officer Christine Finnegan said Holman was the perfect fit to sponsor Senior Coach Alan Richardson.

“Alan’s first comment when I told him about the sponsorship was that he was already a loyal user of their products,” Finnegan said.

“Holman are an Australian, family owned business that designs products to suit Australian conditions.

“On the field, our players always give their all to endure the intensity of AFL and come out victorious, so we really identify with Holman’s can-do attitude.

“We’re so excited to have them on board this season and we look forward to a lengthy, prosperous relationship.”

Holman Industries Managing Director Wally Edwards said he too was thrilled to be part of the St Kilda family.

“We’ve been involved in sports for several years through partnerships with various Big Bash and state level cricket teams in Western Australia,” Edwards said.

“This is our first foray into AFL and we’re ecstatic for it to be with the Saints.

“We think it’s a really exciting time for the club and Alan Richardson is definitely the man to lead them forward.

“Sponsoring a coach like Richo, who we admire not only for his tenacity and work-ethic as a coach but also his humble nature as a mentor to his players and staff, is the perfect fit for us.”