St Kilda Football Club and Red Rooster have extended their relationship, with the Australian icon expanding its sponsorship of the club to include the AFL program.

Having already joined the Saints as a major AFLW partner in August this year, the extension will see Reds proudly displayed on the playing and training shorts of both teams moving forward.

St Kilda Chief Executive Officer Simon Lethlean said the expansion was a great sign for things to come.

“We loved having Red Rooster on board for Season Seven of the AFLW, so to have them expand their presence for 2023 and beyond into our men’s program is a great result,” Lethlean said.

Red Rooster CEO Clint Ault agreed with Lethlean, saying the brand was excited to have a sponsorship encompass both the men’s and women’s programs at the club.

“It’s extremely exciting for Red Rooster to be reaffirming our commitment to St Kilda Football Club,” Ault said.

“To extend this partnership, from initially the AFLW team to now encompass the men’s team as well, it’s been an incredible journey so far and we’re just getting started!

“We can’t wait to see how this partnership thrives and flourishes both on and off the field thanks to our shared values and commitment to our communities and customers.”