In a powerful tribute to the late Danny ‘Spud’ Frawley, and in support of mental health across the AFL and broader community, a bold new initiative will make its debut at the MCG in Round 9: Spud’s Ride - a 24-hour cycling relay that brings the spirit and message of this year’s Spud’s Game to life.

From 2pm Thursday 8 May to 2pm Friday 9 May (the day of Spud’s Game), a team of AFL greats, content creators and mental health advocates will ride continuously around the MCG concourse in honour of Spud’s legacy.

Today’s launch marks the official kick-off of this year’s Spud’s Game campaign, with all funds raised going directly to mental health programs and research.

DONATE NOW TO HELP US IMPACT LIVES

“Spud’s Game has always been about more than football,” St Kilda CEO Carl Dilena said.

“We were so proud to announce our new partnership with Black Dog Institute earlier this month, which really supercharges our ability to impact the community through the funds raised via Spud’s Game.

"It’s about using the power of our game – and Spud’s legacy – to save lives. With Spud’s Ride, we’re turning awareness into action in a way that’s visible, unifying and a bit of fun."

This year’s theme, Don’t Carry it Alone, will be brought to life both physically and symbolically across the 24-hour ride. As participants push through day and night, they will be joined by someone close to them – a friend, family member, colleague or teammate – sharing the load in a powerful show of connection and support.

“Dad loved riding - it was his happy place, a way to clear his head and connect with mates,” Chelsea Frawley said.

“To see others ride in his honour, to support those who may be silently struggling, means everything to us. This ride is about hope, community, and creating real change, just like Dad wanted.”

Early participants confirmed for the ride include Saints superstar Justin Koschitzke, comedian Broden Kelly, and former AFL star Majak Daw, with more exciting names to be announced in the coming days.

The ride also signals a national call to action: get involved, donate and help fund life-saving mental health programs. 

“Mental health affects every club, every family, and every person in some way,” Frawley said.

Whether you're pedalling, donating, or cheering from the sidelines – every action matters. Your support could change, or even save, a life.

Because no matter who you are, or where you come from – you don’t have to carry it alone.

For more information head to saints.com.au/spud