Pura will once again be featured on Saints apparel, reigniting a decades-old partnership.

The iconic Australian brand held cult status as a sponsor in the 1990s and early 2000s on the men’s playing kit, however the newest incarnation will be on the back of the women’s guernsey.

“Pura is such a recognisable Australian brand and we’re thrilled to have them back on board,” Saints Executive General Manager of Commercial Chris Larkins said.

“Pura holds a special place in the heart of Saints fans, with the iconic cross guernsey a favourite amongst many to this day.

“To have them back and now supporting our female athletes, it just shows how far both organisations have come and we can’t wait to see them represented on-field again.”

Bega General Manager of Beverages Darryn Wallace echoed the Saints’ sentiment.

“We are delighted to renew our association with St Kilda Football Club, a connection that started in the early 90s with the men’s team,” Mr Wallace said.

“Fast forward twenty years and we’re now supporting the historic moves of St Kilda's women’s team.

“It is a natural alignment of our shared values based on positive nutrition, teamwork, and of course, our community.

“We’re proud that Pura, an iconic Australian brand, will partner with the iconic Saints for this new chapter in 2021.”