The Saints' sponsorship stable has welcomed a new breed, with the iconic Thirsty Camel joining the club as Platinum Partner for 2023.

Australian owned and operated, Thirsty Camel will don the coaches’ sleeves and media backdrop throughout the men’s season.

“We’re delighted to welcome Thirsty Camel to the Saints,” Executive General Manager of Commercial Chris Larkins said.

“Thirsty Camel has been supporting local communities for more than 15 years, and with over 350 locations across the country, they’re never too far away.

“We're looking forward to working with the Camel crew throughout the year to bring some great offers and giveaways to our members.”

Thirsty Camel’s General Manager for Victoria, Adrian Moelands, echoed Larkins’ sentiments.

“We’ve always had strong alignment with the community, sport and of course football in Victoria,” Moelands said.

“It’s a great time to start our partnership with the Saints to say cheers to 150 years and share special moment with Saints fans through the season, all in the spirit of our new ‘Why so serious’ brand platform.”