St Kilda Football Club is pleased to announce the appointment of Michael Scott as Chief Customer & Commercial Officer.

In this newly created role, Scott will oversee the club’s Consumer, Commercial, Marketing & Content, and Data Strategy streams, bringing a wealth of expertise and fresh perspectives to help drive revenue and customer growth.

“We are delighted to welcome Mike to the St Kilda Football Club,” said Chief Executive Officer Carl Dilena.

“Mike is a highly accomplished executive whose extensive experience with leading brands such as Rip Curl, McDonald’s, Virgin, Coles, Nike, and Sweat positions him perfectly to enhance our commercial and consumer strategies.

“This new role reflects our commitment to unlocking the club’s potential, with a broader revenue structure aligning our traditional streams and go-to-market activities. With Mike’s leadership, we are confident we can strengthen our financial position and continue delivering value to our members and partners.”

Scott shared his enthusiasm about joining St Kilda and the opportunities ahead.

“I am excited to step into this role at such a pivotal time for the club,” Scott said.

“The foundation for commercial success has been well established by Carl and the executive team and I can see enormous potential to further elevate our consumer and commercial capabilities and offerings.

“St Kilda’s rich history and culture, along with the unwavering loyalty of its members and fans, make this an incredibly diverse opportunity. I look forward to working with the team to transform growth within the club and achieve ultimate success both on and off the field.”

Scott will officially commence his role on February 3, 2025.