St Kilda Football Club is proud to announce a new partnership with Good Drinks Australia, bringing the world-renowned beer brands, Miller Genuine Draft and Miller Chill to AFL for the first time.

This exciting multi-year partnership will see Miller become the official beer partner of the Saints, with opportunities for fans to enjoy refreshing Miller Genuine Draft and Miller Chill at Marvel Stadium and club events.
 
“We’re thrilled to welcome Good Drinks Australia and Miller to our football club,” St Kilda Chief Customer and Commercial Officer Mike Scott said.
 
“At the Saints, we’re always striving to be at the forefront of innovation, so being part of this exciting chapter in Miller’s story is something we’re incredibly proud of.
 
“Miller Genuine Draft and Miller Chill are iconic global brands, and we’re thrilled to be chosen as the vehicle to introduce them to the Australian market.”

Head of Commercial Partnerships at Good Drinks Australia Dan Moraday echoed this enthusiasm, highlighting the strategic importance of the deal.
 
“We’re excited to partner with such an iconic AFL club as St Kilda,” Moraday said.
 
“Miller Genuine Draft and Miller Chill are globally recognised brands, and this partnership is an excellent way to bring ‘Miller Time’ to fans in Victoria and across Australia.
 
“We’re proud to be part of the Saints’ journey, and we’re confident this will be a long and successful partnership.” 
 
The Saints partnership, alongside Miller’s strong presence in Victoria, marks an important step in expanding the brand’s footprint in the Australian market. Fans can expect a range of activations, promotions and opportunities to enjoy the ice-cold taste of Miller Genuine Draft and Miller Chill throughout the season.
 
St Kilda now joins an elite roster of Australian professional sporting clubs in Good Drinks Australia’s sponsorship portfolio, which includes partnerships with the Adelaide 36ers, Brisbane Bullets, Cairns Taipans, Cricket NSW, Optus Stadium, HBF Park and more.