St Kilda Football Club is thrilled to announce that the iconic Red Rooster will now call RSEA Park home, officially coming on board for the next three years to support the Saints’ AFLW side as a major partner.

Reds has been satisfying the nation’s roast and fried chicken cravings for 50 years. The brand will be proudly displayed on the front of the players’ shorts, as well as through game day activations at St Kilda AFLW home games.

Chief Operating Officer Simon Lethlean welcomed the partnership, saying it was an exciting marker of the growth of the club’s women’s program.

“Red Rooster is an iconic brand that many Australians know and love,” Lethlean said.

“Red Rooster’s passion for creating community and bringing people together is something that really resonates with us and perfectly aligns with the ethos of our women’s program.

“We’re looking forward to growing and developing this partnership in the months and years to come.”

Red Rooster CEO Clint Ault echoed this, saying the milestone partnership was an exciting venture for the brand.

“Red Rooster is delighted to announce its first partnership in the AFLW, and we’re thrilled to be part of the growth of the Saints’ women’s team with this multi-year sponsorship,” Ault said.

“Both brands have high aspirations for success and our team is really looking forward to working with the Saints to deliver some great fan engagement initiatives along the way.”

St Kilda AFLW fans are encouraged to keep an eye out some member exclusive Red Rooster offers in the coming weeks as well as some exciting activations throughout the season.

“It’s a very exciting time for women’s sport and we’re proud to be part of it,” Red Rooster Director of Marketing Ashley Hughes said.

“We can’t wait to sprinkle our magic chicken salt both on and off the field and really give back to the club, the sport and of course, the fans.”